Campaign: Farewell to the Forest

Play
1:26
WPP company(s):
David Buenos Aires/ Ogilvy & Mather London
Client:
Unilever

Overview

David Buenos Aires and Ogilvy & Mather London released this ad for Unilever in the run up to the Paris UN climate change conference. It features a tree that wants to move to the city from the rainforest to avoid the impact of deforestation and climate change.

Results:

  • 77m views of the campaign video
  • 57,326,386 reach and impressions
  • 7% engagement rate