Campaign: Give H2OPE

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WPP company(s):
Team Unilever
Client:
Unilever and Walgreens

Overview

Team Unilever and retailer Walgreens created the Give H2OPE campaign to show shoppers that even the smallest steps can have a large social impact. For every purchase of selected Unilever brands made at Walgreens (Caress®, TRESemmé® or Suave®) five gallons of clean water was donated to a family in Kenya via the Me to We Foundation.

Results & Awards:

  • Donated 17.5m gallons of water
  • Unilever’s Global Compass Award 2015 for North America MCO
  • Walgreens 2015 Vendor of the Year Award