Campaign: Food for Thought

WPP company(s):
Wunderman New York
Client:
Citi

Overview

In the US, one in every five children (16 million) is feeling hungry at this very moment. To help, Wunderman New York worked with Citi and No Kid Hungry to create a campaign in which Citi donated $1 for every Citi Credit Card dining transaction over $10.

Results:

  • $500,000 donated in the first three weeks
  • $1m donated in the second half of 2015 – an increase to over 166,000 participants