Social investment

Campaign: Take Care, People

WPP company(s):
Mindshare New York
Client:
Ad Council Enroll America
Value:
$4 million
Times Square

Overview

Mindshare supported the Take Care, People campaign to encourage more uninsured Americans to get health coverage. Mindshare worked with creative agencies to develop the target audience profile and communications strategy and negotiated free media space.

Results

  • Donated media resulted in over 850 million impressions