Social investment

Campaign: Check’Em

WPP company(s):
MediaCom Toronto
Client:
Testicular Cancer Canada
Value:
CAD$148,443
Two men checking themselves

Overview

Testicular cancer is the most common cancer in men aged 18-35. MediaCom Toronto negotiated free media space worth CAD$148,433 for a campaign by Testicular Cancer Canada reminding young men to look out for the warning signs of testicular cancer.

Results

  • Free media space worth CAD$148,433
  • Television audience: 4.6 million