Our client work

Campaign: Turning Packaging into Education

WPP company(s):
Red Fuse Communications Hong Kong
Client:
Colgate-Palmolive

Overview

Schools in rural Myanmar often have few resources and awareness of oral health is relatively low in rural areas. As it expands its business in Myanmar, Colgate wanted to build trust in its brand by tackling these issues and providing services of value to communities. Working with Red Fuse, it launched a campaign that brings information on the importance of good oral health to children while providing free lesson plans for schools.

Educational posters were printed inside the large cardboard boxes used to deliver Colgate toothpaste to rural stores. Each poster included a toll-free phone number that teachers can call for a free lesson plan tailored to the Myanmar syllabus.

Awards

  • Clio Awards 2014: Gold
  • Cannes Lions 2014: 1 Gold, 2 Silver, 1 Bronze
  • Adstars 2014: 1 Gold, 1 Silver, 1 Bronze and 1 Crystal
  • Spikes Asia: 1 Gold, 3 Silver, 1 Bronze
  • Golden Maestro: Winner of Best IMC
Turning packaging into education poster