Our client work

Campaign: Jump Pump Campaign

WPP company(s):
Geometry Global India
Client:
Lifebuoy (Unilever)

Overview

Every two minutes a child dies from diarrhoea in India, which simple hand-washing with soap could prevent. To make hand-washing fun and encourage use of the Lifebuoy soap brand, Geometry Global India made rocking horses out of water pumps, encouraging more kids to wash their hands.

Results

  • Jump Pumps installed in 1,500 rural schools
  • 25,000 kids reached

Awards

  • PMAA Award: Bronze
Children around a water pump