Our client work

Campaign: I Touch Myself Campaign

WPP company(s):
J. Walter Thompson Sydney
Client:
NSW Cancer Council

Overview

The #itouchmyselfproject was launched in memory of Australian singer Chrissy Amphlett to raise awareness of the importance of self-examination in early detection of breast cancer. It featured leading female Australian musicians covering Chrissy’s iconic song, I Touch Myself.

Results

  • 4.2 million Australian women reached in the first 48 hours
  • 500,000 YouTube hits since launch

Awards

  • Cannes Lions 2014: Silver, 3 Bronze
  • Spikes Asia Festival of Creativity 2014: Gold, Silver and Bronze
A woman singing