Our client work

Campaign: Vroom Ring Boom

WPP company(s):
Ogilvy & Mather Guatemala City
Client:
Claro

Overview

Ogilvy & Mather helped telecoms company Claro create Vroom Ring Boom, a catchy new song that children can sing to remind their parents not to use a cell phone when driving. The message is simple and direct – texting or calling while driving is dangerous. The campaign was so successful, Vroom Ring Boom will now be included in the Guatemalan Ministry of Education’s national curriculum.

Results

  • Over 40,000 children reached
  • 20% decline in fines for texting and talking

Awards

  • Cannes Lions 2014: Gold and Bronze
Children singing