Our client work

Campaign: Ta No Mapa (on the map)

WPP company(s):
J. Walter Thompson São Paulo
Client:
Afroreggae

Overview

Although millions of Brazilians live in favelas (shanty towns), maps of these areas don’t exist, leaving residents without an address and unable to access basic services like getting their mail delivered, or applying for a bank account. J. Walter Thompson Brazil helped charity Afroreggae launch Ta No Mapa to literally put Brazil’s favelas on the map, getting local residents involved in mapping their local communities.

Results

  • 100 favelas mapped benefiting 200,000 people
  • The success of the project led to new partners, such as Google, joining the initiative

Awards

  • Cannes Lions 2014: Silver and Bronze
  • 2014 Webby Award
Ta no mapa poster