Our client work

Campaign: Say Stop

WPP company(s):
VML Warsaw
Client:
PZU Foundation
Inside of a magazine

Overview

Poland’s roads are some of the most dangerous in Europe with thousands killed in accidents each year. This integrated campaign took a new approach to the issue, getting people to create and pass on their own safety messages, reminding the drivers they love to take care on the roads. Several million hearts designed to hang on car rear-view mirrors were distributed around Poland, with space for people to add their message for friends and family.

Results

  • 4 million hearts distributed
  • Tens of thousands of drive safely slogans posted to the campaign website
  • 75% of Poles have heard of the campaign

Awards

  • MIXX Award
  • Golden Drum – Gold award