Our client work

Campaign: Coffee vs Gangs

WPP company(s):
J. Walter Thompson London
Client:
Kenco Coffee

Overview

Kenco, one of the world’s largest coffee brands, is committed to supporting coffee growers and communities. J. Walter Thompson London developed a pioneering campaign for Kenco to raise awareness of this commitment among the UK public.

The campaign follows 20 young people in Honduras, where gang violence is a major problem. They are taking part in a year-long training program to help them build a better life as coffee farmers, away from the gangs.

Results

  • 80,000 visits to the website in the first two months
  • 340,000 YouTube views
Coffee bean sacks loaded on a truck