Our client work

Campaign: Collectively.org – a new platform for sustainable living

WPP company(s):
WPP and affiliate company VICE
Client:
Collectively
Collectively video screenshot

Overview

WPP is sponsor and communications advisor on a pro bono basis to Collectively, a global online platform designed to engage young consumers and help make sustainable living the new normal.

The site is a space for people to share examples of sustainable innovation in action, and to connect and inspire each other. It aims to stimulate the marketplace for more sustainable products and services.

Collectively was developed through a partnership of leading businesses and not-for-profit organisations including Unilever, Marks & Spencer, Nike, BT Group and Carlsberg.

Results

  • 190,000 views of the Collectively.org video
  • 72,000 followers on social media