Our client work

Campaign: Climate Reality Project

WPP company(s):
WPP Group, George Patterson Y&R Sydney, Blue State Digital NYC, Maxus Global, Y&R NYC, The Futures Company, The Glover Park Group, GroupM Trading Group, PPR Australia, JWT NYC, Hogarth, Ogilvy & Mather Shanghai, Grey London, and affiliate company VICE.
Client:
Al Gore

Overview

WPP is working on a pro bono basis with former US Vice-President Al Gore and his Climate Reality Project (CRP) on an integrated communications campaign to engage citizens and put pressure on world leaders to commit to carbon emissions reductions. The idea? To address world leaders, not as politicians, but as parents.

Results

  • Global reach of 95 million
  • Thousands of videos received from 87 different countries
  • Young people addressed 160 heads of state at the opening ceremony of UN Summit
Why? Why not? poster showing pollution being emitted and a wind farm