Our client work

Campaign: Tattoo Artists Against Skin Cancer

WPP company(s):
Ogilvy & Mather São Paulo
Client:
Sol de Janeiro
Tattoo poster

Overview

Skin cancer accounts for over 50% of cancer diagnoses in Brazil, but young people often don’t look out for the signs. Ogilvy & Mather Brazil helped youth sunscreen brand Sol de Janeiro find a new way to reach young people on this issue – by training tattoo artists to spot the early signs of skin cancer.

Results

  • 450 tattoo artists trained
  • 18,900 people getting their tattoo and skin check every week

Awards

  • Cannes Lions 2014: 2 Silver, 2 Bronze