Campaign: Smell A Memory
WPP company: JWT Singapore
Client: Givaudan

JWT Singapore and global fragrance house Givaudan created bespoke 'Smell A Memory' kits, which use scent to bring back emotional memories for Alzheimer's and dementia patients.

Result:

The Singapore project was so successful that Givaudan plans to extend the program to other regions, as part of their sustainability program.

Chapter 2 of 10

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