Campaign: Smarter Cities
WPP company: Ogilvy & Mather Paris
Client: IBM

Creating smarter cities will enable future sustainable economic growth. This campaign brings IBM’s services for Smarter Cities to life through street furniture that makes life a bit easier for urban residents. Each one uses a billboard with a difference – from benches to rain shelters and stair ramps.

IBM launched the idea in London and Paris, and hopes to take this idea to cities around the world and inspire citizens to think about simple ways they can help make their cities smarter.


  • Grand Prix Cannes Lion and two Gold Media Lions.
  • LIA 2013 – Gold (Billboard).
  • CDA 2013 – Prix en Design d’espace.

Chapter 2 of 10