Campaign: MyEnergi Lifestyle
WPP company: OgilvyEarth and OgilvyPR US
Client: Ford

Working with OgilvyEarth, Ford created the MyEnergi Lifestyle® campaign to showcase how consumers can save 60% on their energy costs and reduce their carbon footprint by 55% by combining an affordable plug-in hybrid vehicle, mainstream smart home appliances and solar energy generation. Research and partner products were unveiled at the 2013 Consumer Electronics Show and the campaign was extended by on-going regional media events, a national giveaway via Katie Couric’s daytime talk show, and a seasonal press tour.

Results:

200+ media stories equaling 150 million media impressions.
Ford's US electrified vehicle market grow to nearly 16 percent in the first half of 2013 – a 12-point gain over last year.

Awards:

  • 2013-14 PRNews CSR Awards finalist in three categories: Green PR, Social Good and Environmental Stewardship.

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