Campaign: Farmers’ Club
WPP company: Team Red Istanbul
Client: Vodafone

Team Red Istanbul has been helping Vodafone raise awareness of its Farmers’ Club, since it launched four years ago. The mobile service enables farmers, many of whom are smallholders working in remote areas, to improve their harvests and livelihoods through better access to information.

Results:

800,000 subscribers.

196,000 educated farmers at Farmers’ Club Trucks.

17,000 downloads of Farmers’ Guide app.

Chapter 2 of 10

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