Campaign: Changing the Status Quo of Education
WPP company: POSSIBLE Los Angeles
Client: Pearson

Access to a good education is the greatest tool we have to help achieve equality of opportunity. Yet, over the last several decades, many students in the US haven't graduated with the knowledge or skills they need to succeed. To curb this trend, 47 US states are adopting Common Core, a new set of standards for primary and secondary schools.

Pearson, the world's the world's leading learning company, created a new curriculum for Common Core and asked POSSIBLE to help bring it to life. The result is an interactive app merging the traditional text book with a notepad and adding multimedia element to change the way students think about learning.


The app is currently being used in schools across Los Angeles and uptake is increasing across the US.

Changing the Status Quo of Education

Chapter 2 of 10