Campaign: Solar BBQ
WPP company: Y&R Lima
Client: League Against Cancer

Solar powered barbeques appeared on 20 beaches in Brazil. People passing by were shown a cooking demonstration and received an unexpected message – if the sun can cook the steak for your dinner it could do the same to your skin.

Results:

Visited 20 of the most popular beaches reaching approximately 12,000 people, all of whom were given a sunscreen sample. The campaign was well received by the media and spread on social networks, achieving $200,000 worth of free advertising.

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