Campaign: Solar BBQ
WPP company: Y&R Lima
Client: League Against Cancer
Solar powered barbeques appeared on 20 beaches in Brazil. People passing by were shown a cooking demonstration and received an unexpected message – if the sun can cook the steak for your dinner it could do the same to your skin.
Visited 20 of the most popular beaches reaching approximately 12,000 people, all of whom were given a sunscreen sample. The campaign was well received by the media and spread on social networks, achieving $200,000 worth of free advertising.
Chapter 2 of 10