Campaign: Momentum for Change
WPP companies: OgilvyEarth and OgilvyPR London
Client: United Nations Framework Convention on Climate Change
The Momentum for Change is a UN initiative to shine a light on the most inspiring activities working to mitigate climate change.
Ogilvy's campaign, which married OgilvyEarth's sustainability knowledge with Ogilvy PR's media expertise, sought to raise the profile and awareness of the initiative before and during the UN's Climate Change conference in Warsaw. Despite a challenging news environment, this campaign successfully put the initiative onto the mainstream media agenda and helped spread some positive news.
It is unusual to find communicators who really understand the challenges and opportunities of sustainability and climate change. We are excited to be working with Ogilvy Public Relations on this important campaign.Luis Davila, Programme Officer, United Nations Climate Change secretariat
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