Campaign: Immortal Fans
WPP company: Ogilvy & Mather Brazil
Client: Sport Club Recife

Sport Club Recife is known for having some of the most passionate fans in Brazil. They are fans from birth to death. This campaign took their passion to the next level, and encouraged them to become a new kind of fan – the immortal fan.

By becoming a registered organ donor, their hearts, eyes, lungs could keep cheering for Sport Club Recife even after their death.

The idea offered a good reason to people who had never thought about donation to donate: their passion for their team.

Results:

51,000 organ donation cards distributed; 61% increase in organ donations.

Award:

  • Cannes Gold Lion.

Chapter 2 of 10

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