Campaign: Guide Dots
WPP companies: Y&R Singapore and VML
Client: Guide Dog Association for the Blind
This location-based app uses data from Google Maps, Facebook and Beacon technology (for indoor positioning), as well as crowdsourced information from other users and businesses, to help the visually-impaired
discover the world around them using an audio-based interface. Guide Dots was created in collaboration with UDKU Australia.
Chapter 2 of 10