Campaign: Guide Dots
WPP companies: Y&R Singapore and VML
Client: Guide Dog Association for the Blind

This location-based app uses data from Google Maps, Facebook and Beacon technology (for indoor positioning), as well as crowdsourced information from other users and businesses, to help the visually-impaired discover the world around them using an audio-based interface. Guide Dots was created in collaboration with UDKU Australia.

Chapter 2 of 10

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