Campaign: Every Drop Counts
WPP companies: Ogilvy Action and Ogilvy PR Australia
Client: BP Australia
In 2013, BP announced its partnership with The McGrath Foundation, which funds breast cancer nurses. 10 cents from every litre of Premium Unleaded sold at select BP gas stations across Victoria was donated to support its work. Ogilvy created a campaign to raise awareness of the partnership through a Mother’s Day VIP experience for hardworking mums.
114 pieces of media coverage in one week, with 20,685 likes, comments and shares.
Chapter 2 of 10