Campaign: Make it Visible
WPP company: MEC US
Client: Intrepid Fallen Heroes Fund
MEC negotiated over 131 million free media impressions for Make It Visible, a campaign to raise awareness and drive donations to build rehabilitation clinics for US veterans suffering from post-traumatic stress and other ‘invisible’ wounds of war. In three months, the digital media campaign delivered over 110,000 clicks on banner ads and an upswing in donations.
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