Campaign: Shame On Us
WPP company: Ogilvy PR Bangkok
Client: WWF Thailand

In Thailand, the legal ivory trade from local elephants resulted in illegal African ivory being laundered through the country. This three-pronged campaign was aimed at changing public indifference, winning round the business community and propelling the government into banning the local ivory trade.

Result:

The Thai Prime Minister formally announced to amend the national legislation aiming to ban all ivory trading in Thailand.

Awards:

  • Sabre Awards APAC.
  • Promotion Marketing Awards of Asia.

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