Campaign: Clean the World Partners with Sands China
WPP company: Cohn & Wolfe Hong Kong
Client: Clean the World

Infant mortality from diarrhoea and acute respiratory infections is high in the developing world. But many lives could be saved by washing with soap. Clean the World obtains used soap bars for recycling from the hospitality sector. This targeted PR campaign in Hong Kong sought new partners for the social enterprise.

Result:

Secured the support of SKAL International, an organisation representing travel professionals.

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