In 2013, our social investment was worth £19.6 (£16.2 million: 2012). This is equivalent to 1.5% of reported profit before tax. It includes cash donations to charities of £4.9 million and £14.7 million worth of pro bono work based on fees the organisations would have paid for our work. In addition, WPP media agencies negotiated free media space worth £19.8 million on behalf of pro bono clients, making the total social contribution £39.4 million.
The value of pro bono work increased by 31% on the previous year, while charitable donations saw a small decrease of 2%.
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