Campaign: Vibetunes
WPP company: Y&R Bogotá
Client: Fundación Salvi/Cartagena Music Festival

At the Cartagena Music Festival, music is for everyone, including those who are deaf. This specially developed app enables deaf people to ‘hear’ the music at the festival through vibrations on their smart phone.

Result:

>8,000 people downloaded the app.

Award:

  • El Ojo de Iberoamérica 2013 – Bronze Award.

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