Campaign: The Hemingway Status Hijacker
WPP company: Ogilvy & Mather Chicago
Client: The Ernest Hemingway Foundation

This Facebook app, developed for the Ernest Hemingway Foundation in Chicago, raised awareness of the author’s life and work among young people by hijacking the users’ status updates on Facebook.

Result:

45% increase in Facebook Likes.

The Hemingway Status Hijacker - digital campaign

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