Campaign: Pack from the Past
WPP company: Wunderman Sydney
Client: Art Gallery Society of New South Wales

To encourage potential corporate members to attend and experience a corporate members’ night, personalised invitation packs were sent to key decision makers at design, architecture and engineering firms. Each one contained items from 1953, the year the society was founded.

Result:

42% attendance rate at the event.

Pack from the Past - invitation pack Pack from the Past - contents of invitation pack Pack from the Past - invitation packs ready to post Pack from the Past - contents of invitation pack

Chapter 7 of 9

78%