Campaign: Women's Safety
WPP company: Ogilvy & Mather Mumbai
Client: Mumbai Police

Crimes against women are under-reported in Mumbai, sometimes due to a lack of trust in the police. This campaign used real police officers to show that any crimes reported would result in prompt police action. An internal campaign also ran to increase awareness among the city’s police force.

Results:

300% increase in calls to the police and a 180% increase in reporting crimes against women.

Women's safety campaign: video still Women's safety: print campaign
Women's safety: print campaign
* We’ll teach Mumbai to respect its women
Women's safety campaign: video still Women's safety campaign: video still

Chapter 6 of 9

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