Campaign: The Booth
WPP company: Geometry Global Hungary
Client: NaNE and Avon
Abused women generally endure 35 acts of violence before asking for help. NaNE asked Geometry Global Hungary to help raise awareness of their work helping victims of domestic abuse. Telephone booths were placed on busy streets in Budapest. When passers-by answered the ringing phone, they heard a recording depicting a typical call to the NaNE helpline from a victim of domestic violence. The call ended with a clear message – there is a way to get help.
1.5m people reached through 50 media channels.
Chapter 6 of 9