Campaign: Radio Rescue
WPP company: Memac Ogilvy Dubai
Client: Sawa Mninjah

According to Human Rights Watch, one domestic worker dies every week in Lebanon, through suicide or by trying to escape their employers. Radio ads encouraged workers suffering abuse to call a helpline number.

Result:

4 domestic workers rescued.

Award:

  • LIA 2013 – Radio Grand LIA.
Radio Rescue Radio Rescue

Chapter 6 of 9

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