Campaign: Peace and Post
WPP company: Ogilvy & Mather Mexico
Client: Memory and Tolerance Museum

The peaceandpost.com website raises awareness of the impact of illegal weapons on society. This campaign encouraged visitors to sign a letter to President Obama supporting stricter controls on the sale of assault weapons.

Results:

>20,000 signatures and almost 15,000 tweets.

Peace and Post

Chapter 6 of 9

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