Campaign: Only For Children
WPP company: Grey Madrid
Client: ANAR Foundation

Grey created a campaign for the ANAR Foundation to raise awareness and funds for its helpline for victims of child abuse. The ads used a lenticular lens, so that an adult sees one version and children another.


8.8m YouTube views and calls to the ANAR foundation helpline have trebled.

Only For Children Only For Children

Chapter 6 of 9