Campaign: Only For Children
WPP company: Grey Madrid
Client: ANAR Foundation

Grey created a campaign for the ANAR Foundation to raise awareness and funds for its helpline for victims of child abuse. The ads used a lenticular lens, so that an adult sees one version and children another.

Results:

8.8m YouTube views and calls to the ANAR foundation helpline have trebled.

Only For Children Only For Children

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