Campaign: Missing Children
WPP company: JWT Beijing
Client: Baby Back Home
In China, more than 20,000 children go missing each year, with many sold into slavery and prostitution, or ending up on the streets. This campaign launched a face recognition app enabling members of the public to check whether suspected missing children are on the missing children’s register.
40,000 people have downloaded the app, becoming search volunteers.
Chapter 6 of 9