Campaign: Home Street Home
WPP company: The Partners London
Client: Consortium For Street Children
Consortium for Street Children (CSC) is the leading international network dedicated to the rights of street children. The charity is working to get the UN to recognise an international day for street children. Home Street Home is a guerrilla campaign using oversized children's bedroom signs in run-down spots in London to capture the public's attention and provide powerful PR images.
3,000 petition signatures secured on the first day alone. 8m people reached through national press, outdoor and online.
CSC plan to extend the campaign to other European cities.
Chapter 6 of 9