Campaign: Autocomplete Truth
WPP company: Memac Ogilvy Dubai
Client: UN Women

This campaign used real suggestions from Google’s autocomplete function (fed by six billion searches daily) to expose the widespread prevalence of sexism and discrimination against women.

Results:

1.2bn media impressions globally. Adweek’s most shared campaign of 2013.

Autocomplete Truth - print campaign Autocomplete Truth - print campaign Autocomplete Truth - print campaign

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