Campaign: You Make Me Great
WPP company: JWT Mexico
Client: Red Cross Mexico

This is the latest campaign to come out of JWT Mexico’s long-standing pro bono partnership with the Mexican Red Cross.

Result:

Mex $300m raised.

Award:

  • Aspid Award 2013 – Gold.
You Make Me Great You Make Me Great You Make Me Great

Chapter 4 of 9

44%