Campaign: Drink Up
WPP company: Y&R New York
Client: The Partnership for a Healthier America (PHA)

PHA is working with its honorary chair, First Lady Michelle Obama, to encourage everyone to make the healthy choice and drink more water. The Drink Up launch involved collaborative efforts across all channels.


>750m media impressions in the last quarter of 2013.

Drink Up Drink Up Drink Up Drink Up Drink Up

Chapter 4 of 9