Campaigns: Where Do Your Unused HIV Medicines End Up?
WPP company: Sentrix Health Communications US
Client: AID for AIDS
This campaign encourages health professionals and their HIV patients in the US to donate unused medicines for use in developing countries through the AID for AIDS medicine recycling program.
200,000 medical professionals reached weekly for two months through leading publications, including the New England Journal of Medicine and The Lancet Infectious Diseases. The campaign was also featured on the AID for AIDS website and social media pages, all helping to increase donations by 13%.
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