Campaign: Toothbrush Games
WPP company: Ogilvy & Mather Frankfurt
Client: LZG – Regional German Centre for Health Information
Ogilvy & Mather helped LZG get kids brushing their teeth by making it fun. The specially-designed game works on a tablet computers and is activated by the sound of the child brushing its teeth – as they brush they put out the fire but if they stop so does the game.
5,600 downloads in the first six months.
- Cannes Lions 2013 – Bronze Mobile Lion.
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