Campaign: Toothbrush Games
WPP company: Ogilvy & Mather Frankfurt
Client: LZG – Regional German Centre for Health Information

Ogilvy & Mather helped LZG get kids brushing their teeth by making it fun. The specially-designed game works on a tablet computers and is activated by the sound of the child brushing its teeth – as they brush they put out the fire but if they stop so does the game.

Result:

5,600 downloads in the first six months.

Award:

  • Cannes Lions 2013 – Bronze Mobile Lion.
Toothbrush Games Toothbrush Games Toothbrush Games Toothbrush Games

Chapter 4 of 9

44%