Campaign: The Kama Sutra Traffic Lights
WPP company: Geometry Global Germany
Client: Hamburg AIDS Foundation
To combat rising rates of sexually-transmitted infections, this safe sex campaign ran in Hamburg’s party district. On World Aids Day, Kama Sutra traffic-light installations, with integrated condom dispensers and a QR code linked to Facebook, were placed on busy pavements.
4x more consultations within two months, 3,000 dispensed condoms, over 3,500 Facebook likes.
Chapter 4 of 9