Campaign: The Kama Sutra Traffic Lights
WPP company: Geometry Global Germany
Client: Hamburg AIDS Foundation

To combat rising rates of sexually-transmitted infections, this safe sex campaign ran in Hamburg’s party district. On World Aids Day, Kama Sutra traffic-light installations, with integrated condom dispensers and a QR code linked to Facebook, were placed on busy pavements.

Results:

4x more consultations within two months, 3,000 dispensed condoms, over 3,500 Facebook likes.

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