Campaign: The Friendlies
WPP company: FITCH London
Client: Shooting Star Chase

FITCH created a new brand identity for children’s hospice Shooting Star Chase. The Friendlies – a group of lively fingerprint characters – reflect the charity’s bespoke care for each family and help break down the misconception that children’s hospices are sad and depressing places.

The Friendlies The Friendlies The Friendlies

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