Campaign: The Exchange
WPP company: NATIVE VML South Africa
Client: Organ Donor Foundation
Just 1% of South Africans are registered as organ donors. This campaign saw a new store open up in a popular mall in Cape Town. Stocked with items donated by popular local fashion designers, each item could only be bought if you signed up to the organ donor register. Posters feature actual patients on the waiting list for organ transplants.
759 people registered as organ donors in just one month.
Chapter 4 of 9