Campaign: Speed Fall
WPP company: Y&R Ho Chi Minh City
Client: Asia Injury Prevention Foundation

Almost 10,000 people die on the roads each year in Vietnam. Installations across Ho Chi Minh City gave people a new perspective on speeding.

Results:

5.2% decrease in traffic accidents in 2013, with a 9.4% decrease in resulting injuries and 0.6% decrease in fatalities.

Speed Fall

Chapter 4 of 9

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