Campaign: Old Parts for New
WPP company: Ogilvy & Mather Hong Kong
Orbis carries out sight-saving operations in developing countries using a modified aircraft as a mobile eye hospital. When a new plane was needed in 2013, members of the public were encouraged to fund the new flying surgery by buying an Orbis pin, a small badge made from part of the old aircraft.
HK$6.2m generated in four months.
Chapter 4 of 9