Campaign: Know Drugs
WPP company: AdPeople Worldwide Copenhagen
Client: The Danish Mental Health Fund

Every week a 14-25 year old dies in Denmark from mixing drugs. This campaign aimed to open up a dialogue with young people on drug use.

Results:

100,000 YouTube views and a 600% increase in visitors to the website.

Award:

  • Reklame for Alvor.
Know Drugs Know Drugs Know Drugs

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